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Swachhata Hi Seva Campaign 2025: A Nationwide Drive for Cleanliness and Community Participation

Ritik Kumar Ritik Kumar · September 19, 2025
The image is a promotional banner for the "Swachhata Hi Seva Campaign 2025". At the top left corner, there is a logo featuring a green bird with the text "CAREER PLAN" beneath it. The main title, written in bold black letters, reads: "Swachhata Hi Seva Campaign 2025:". Below the title, there is a yellow highlighted text box with the slogan, "A Nationwide Drive for Cleanliness and Community Participation". The central part of the image shows blue silhouettes of cleaning tools, including a broom, spray bottle, squeegee, and bucket, surrounded by sparkles and blue curved swooshes. The background is a light teal color with a subtle blurred image of hands in cleaning gloves, symbolizing cleanliness and community effort. The overall theme communicates a message of cleanliness, hygiene, and public participation in a national campaign.

India is observing the Swachhata Hi Seva (SHS) Campaign 2025 from 17th September to 2nd October, culminating in Swachh Bharat Diwas on Mahatma Gandhi’s birth anniversary. The campaign celebrates the theme “Swachhotsav”, highlighting the festive spirit of cleanliness and sustainable practices nationwide.

Objectives and Significance

The campaign strengthens volunteerism and collective action for sanitation in rural and urban India. It builds momentum for the Swachh Bharat Mission by mobilizing communities to make India cleaner, greener, and healthier. SHS 2025 focuses on:

  • Transforming Cleanliness Target Units (CTUs) by mapping and cleaning neglected areas.

  • Enhancing cleanliness in public spaces like railway stations, bus stands, drains, ghats, and heritage sites.

  • Hosting SafaiMitra Suraksha Shivirs for sanitation workers’ welfare and health check-ups.

  • Promoting Clean Green Utsav with eco-friendly, zero-waste practices.

  • Driving advocacy efforts such as Swachh Sujal Gaon, Waste to Art, Clean Street Food, and the 3Rs—Reduce, Reuse, Recycle.

Activities Across Schools and Communities

Schools and colleges actively involve students, teachers, and citizens through:

  • Taking the Swachhta Shapath (Cleanliness Pledge).

  • Conducting campus-wide cleanliness drives.

  • Organizing essay writing, debates, quizzes, painting, and slogan competitions.

  • Setting up selfie points and awareness booths.

  • Hosting human chains, street plays (Nukkad Nataks), and tree plantation drives.

  • Holding health camps for sanitation workers.

Nationwide Shramdaan

On 25th September 2025, the campaign will host “Ek Din, Ek Ghanta, Ek Saath” (One Day, One Hour, Together). Citizens will dedicate one hour nationwide to collective cleanliness efforts, symbolizing unity and shared responsibility.

Role of HEIs and UGC

The Ministry of Education and UGC have urged Higher Education Institutions to host special events, record activities, and share them on social media using #SwachhataSeva2025 and #Swachhotsav to amplify awareness.

Government Support

Multiple ministries, including Housing and Urban Affairs, Drinking Water & Sanitation, and School Education & Literacy, are supporting CTU transformations and health camps while ensuring coordinated implementation across India.

The Swachhata Hi Seva Campaign 2025 unites citizens, institutions, and organizations to turn cleanliness into a lifestyle, honoring Mahatma Gandhi’s vision of a truly Swachh Bharat.

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