1. Minimal Research on the Studio or Firm
Failing to study the company’s design style, flagship projects or methodology signals unpreparedness. Always browse their portfolios and align your answers with their design aesthetic.
2. Unguided, Overloaded Portfolio
Showing too many projects—or poorly explained ones—can confuse interviewers. Instead select 3–4 standout case studies that clearly demonstrate your thinking, process and impact.
3. Ignoring Practical Constraints
Design is not just visual—it must be functional, ergonomic, and within budget. If you skip discussing client constraints, budget or site limitations, employers may doubt your feasibility mindset.
4. Failing to Explain Your Design Process
Interviewers want to hear how you move from concept to delivery. Skipping steps like client briefing, moodboards, supplier sourcing or budget negotiation doesn’t build confidence in your method.
5. Poor Communication and Body Language
Failing to maintain eye contact, slouching, or rushing through your explanations makes you seem disengaged. Clear, confident communication is as vital as your design skills.
6. Not Asking Insightful Questions
If you don’t ask questions about the role, firm’s design DNA, or growth opportunities, you miss a chance to showcase curiosity and client-like thinking. Thoughtful inquiries can leave a lasting impression.
7. Overselling vs. Authentic Storytelling
Overwrought jargon, exaggeration, or attempting to impress without substance backfires. Interviewers value honesty, thoughtful reflection, and genuine personality.