Introduction
If you’re preparing for an MBA entrance exam in 2025, one dilemma is almost unavoidable: Should I choose SNAP or NMAT? Both exams open doors to some of India’s top private B-schools and have carved out their own legacy in the MBA admissions journey. While NMAT is known for its adaptive testing and the brand value of NMIMS, SNAP is synonymous with Symbiosis institutes, offering niche specializations and a reputation for delivering strong ROI.
With thousands of aspirants confused every year, it becomes vital to dig deeper: Which exam is easier to crack? Which colleges offer better placements? Where will you earn the most ROI? And most importantly, which path suits your career goals?
Exam Overview: SNAP vs NMAT
SNAP at a glance
- Conducted by Symbiosis International (Deemed) University.
- Pattern: 60 minutes, 60 questions (General English, QA & DI, Analytical & Logical Reasoning).
- No sectional time limits, but speed is key.
- Single-shot exam: only three total attempts aligned with scheduled windows.
- Unique Feature: Often seen as slightly less competitive due to lower applicant-to-seat ratio compared to CAT or XAT.
- For detailed information [Click here]
NMAT at a glance
- Conducted by GMAC (the same body behind GMAT).
- Pattern: 108 questions in 120 minutes across Language Skills, QA, and Logical Reasoning.
- Adaptive format: difficulty adjusts based on performance.
- Multiple attempts: maximum of three, with the best score considered.
- Flexibility in order of sections and scheduling at test centers or from home.
- For detailed information [Click here]
Key takeaway: SNAP is speed-based and predictable, while NMAT offers flexibility and adaptability. Your exam-taking style plays a big role in which one suits you better.
Top Colleges Through SNAP
The Symbiosis family has a strong pan-India presence, but a handful of institutes shine as the most sought-after.
College | Flagship Program | Avg. Package (2024)* | Key Strengths |
SIBM Pune | MBA (General) | ₹23–24 LPA | Core MBA, strong in Marketing/Consulting |
SCMHRD Pune | MBA (HR, Business Analytics, General) | ₹22 LPA | HR legacy rivaling XLRI, Analytics |
SIIB Pune | MBA (IB, Agri-Business, Energy) | ₹12–13 LPA | Niche programs in IB/Agri |
SIBM Bangalore | MBA (General) | ₹12–13 LPA | Rising placement trends, location advantage |
SIOM Nashik | MBA (Operations) | ₹10–11 LPA | Specialized for Operations/SCM |
*Placements indicative of 2024 reports.
Why choose SNAP colleges?
- Smaller batches than NMIMS (especially at SIBM/SCMHRD).
- Legacy in niche fields like HR (SCMHRD) and Operations (SIOM).
- Consistent placement record across industries.
Top Colleges Through NMAT
While GMAC allows NMAT scores to be used by global B-schools, in India, one name stands out: NMIMS Mumbai. But other schools also accept NMAT scores.
College | Flagship Program | Avg. Package (2024)* | Key Strengths |
NMIMS Mumbai | MBA (General, HR, Analytics, Banking, Pharma) | ₹24–25 LPA | Premier brand, BFSI & Consulting dominance |
NMIMS Bangalore | MBA | ₹14–15 LPA | Location advantage, emerging faculty |
NMIMS Hyderabad | MBA | ₹13 LPA | Tech industry connect |
KJ Somaiya (Mumbai) | MBA | ₹12–13 LPA | Flexible specializations, strong placements |
XIM University (Bhubaneswar) | Some programs accept NMAT | ₹12 LPA | Jesuit legacy, rising brand value |
*Placements as reported for 2024 batches.
Standout advantage: NMIMS Mumbai’s Finance and Marketing programs are industry favorites, often competing with Tier-1 IIMs on brand recall for recruiters in BFSI, Consulting, and FMCG.
SNAP vs NMAT Placements & ROI
Let’s compare directly:
Factor | SNAP Colleges (SIBM/SCMHRD) | NMAT Colleges (NMIMS Mumbai) |
Avg. Placement (2024) | ₹22–23 LPA | ₹24–25 LPA |
Highest Placement | ~₹35–40 LPA | ~₹38–40 LPA |
Fees | ₹21–23 Lakhs | ₹22–24 Lakhs |
Batch Size | 250–400 (smaller) | 800+ (much larger) |
ROI | Strong due to smaller competition for roles | Higher average numbers but competitive due to batch size |
Insight: If you’re aiming for Finance or Consulting at scale, NMIMS Mumbai shines—but the sheer competition inside campus is fierce. SNAP’s top schools might offer slightly lower averages, but the smaller batch size makes placement battles more manageable.
Which Exam is Easier to Crack?
- SNAP: The paper is short and fast-paced. Accuracy under time pressure is critical, but the cutoffs aren’t sky-high compared to CAT. Scoring ~98–99 percentile may get you SIBM Pune.
- NMAT: The adaptive format levels the field, but NMIMS Mumbai requires 230+ scores consistently, which demands strong prep. While multiple attempts reduce anxiety, they also raise costs and pressure.
In simple terms:
- If you thrive in speed tests, SNAP could feel easier.
- If you like second chances, NMAT has the edge.
Specialization Advantage: Who Wins?
- SNAP:
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- HR at SCMHRD (close competitor to XLRI HRM).
- Operations/SCM at SIOM (unique specialization).
- IB at SIIB (global-oriented program).
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- NMAT:
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- Finance at NMIMS Mumbai is top-ranked among privates.
- Marketing draws major FMCG recruiters.
- Analytics/Banking programs link directly with BFSI growth.
Your decision hinges on: Do you want niche but high expertise-based roles (SNAP)? Or a broad, competitive, high-scale ecosystem (NMIMS)?
SNAP vs NMAT: Which One Should You Choose in 2025?
Here’s a quick framework:
- Choose SNAP if…
- You want niche MBA programs (HR, Operations, IB).
- You prefer smaller batches and manageable placement competition.
- You’re confident in speed-based problem solving.
- Choose NMAT if…
- You’re aiming for NMIMS Mumbai’s brand equity, especially in Finance/Marketing.
- You like having multiple attempts for safety nets.
- You’re comfortable competing in a very large batch environment.
Both pathways are rewarding, but one aligns better depending on your strengths.
How Career Plan B Helps
At Career Plan B, we know that choosing between SNAP vs NMAT colleges isn’t just about cutoffs and placements—it’s about your skills, personality, and long-term goals. Here’s how we can help:
- Personalized Career Counselling: 1-on-1 sessions to align your abilities with the right exam and college.
- PsycheIntel and Career Assessment Tests: Scientifically designed tools to assess aptitude and suggest the exam where you’re most likely to succeed.
- Admission and Profile Guidance: From SOP reviews to mock interviews, we prepare you for both SNAP and NMAT institutes.
- Career Roadmapping: Clear 5–10 year roadmap for building ROI in your MBA investment, whether you choose Symbiosis or NMIMS.
Frequently Asked Questions
Q1. Is NMAT tougher than SNAP in 2025?
Not tougher, just different. NMAT is adaptive and allows retakes, while SNAP is speed-driven with fewer attempts.
Q2. Which has better ROI: SIBM Pune or NMIMS Mumbai?
Both offer strong ROI. NMIMS Mumbai may offer slightly higher salaries, but SIBM Pune has smaller batches and easier placement competition.
Q3. Can I take both exams in the same year?
Yes, many aspirants attempt both exams and then choose colleges depending on calls.
Q4. Do SNAP colleges have sectional cutoffs?
No, SNAP uses only overall cutoffs. NMAT too does not have strict sectional cutoffs, but balanced scoring is needed.
Q5. How many attempts should I give for NMAT?
Most serious aspirants plan 2 attempts—one early and one later after fine-tuning weaknesses.
Conclusion
SNAP vs NMAT in 2025 is not about which exam is “better,” but about which is better for you. If you prefer speed-based tests and smaller batches with niche advantages (HR, Ops, IB), SNAP will serve you well. If you want NMIMS Mumbai’s top Finance and Marketing placements and don’t mind competition in huge batches, NMAT is the way.
Whatever you choose, remember: an MBA is a life decision, not just an exam. Analyze ROI, placements, and long-term fit.
Still confused? Career Plan B can help you design a winning MBA roadmap tailored to your profile and goals.