1.What are the best courses in storytelling (online or in-person)?

Top storytelling courses in 2025 include those offered by IESE Business School (“The Art of Storytelling”), Wesleyan University (Creative Writing), University of Houston (Digital Storytelling), and Domestika’s storytelling specializations. These courses cover narrative skills, content creation, social media storytelling, and digital media, and are available online for flexible learning.

2.How does storytelling technique help in engaging an audience?

Storytelling engages audiences by connecting emotionally and sparking imagination. Stories capture attention better than facts alone because they are relatable and memorable. Using sensory details, personal anecdotes, and clear structure helps keep listeners engaged and makes messages more impactful.

3.How can understanding your audience help in persuasive storytelling?

Knowing your audience allows you to tailor stories that resonate with their values, needs, and emotions. It makes your storytelling relevant, which boosts empathy and trust. Aligning stories with what matters to your audience increases the likelihood of persuasion and drives meaningful action.

4.What are your favorite strategies for engaging your audience and encouraging them to interact with your content?

  Effective strategies include asking interactive questions, incorporating group activities, using live polls and Q&A     sessions, maintaining confident eye contact and expressive body language, and varying content with a mix of stories and visuals to hold attention and invite participation.

5.How can I use storytelling to connect with my target audience on social media?

On social media, use authentic, emotional, and relatable stories tailored for each platform (Instagram carousel posts and reels, Twitter threads, LinkedIn data-driven narratives, Facebook live interactions). Engage viewers with behind-the-scenes content, polls, quizzes, and community-building initiatives to foster loyalty.

6.What techniques have you found that will engage any audience?

Techniques that work universally include creating relatable characters, evoking emotions, using vivid imagery, sharing personal anecdotes, starting the story at a high-interest point, and keeping stories concise. Mixing humor, conflict, and hope also energizes audiences and keeps them hooked.

7.What’s your best piece of writing/storytelling advice?

Find emotional connection by telling stories you’re personally passionate about. Avoid unnecessary details—start as close as possible to the climax. Write for your audience, not yourself, and keep practicing regularly. Make the personal universal—share authentic experiences that others can relate to, and always aim for clarity and impact over length.